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Editorial · 40 entries

Fonts in Use.

Deep-dives on the typographic decisions behind iconic films, album covers, brand marks, and television titles. Read how the choice was made — and what to steal from it for your own work.

1980s · film Stranger Things — Title Sequence
Type: ITC Benguiat
1980s · film Blade Runner — Original 1982 Poster
Type: Magnetic Inline
1980s · television Miami Vice — On-air Titles
Type: Broadway
1950s · film Vertigo — Saul Bass Title Card
Type: Modula
1960s · music Woodstock — 1969 Festival Poster
Type: Cooper Black
1970s · film Star Wars — 1977 Logo
Type: Helvetica Black
1970s · music Led Zeppelin IV — Album Sleeve
Type: Bookman Old Style
1900s · editorial New York Times — Gothic Masthead
Type: Engravers' Old English
1970s · branding I ❤ NY — Milton Glaser
Type: American Typewriter
1880s · branding Coca-Cola — Spencerian Script
Type: Spencerian
1910s · transit London Underground — Johnston Sans
Type: Johnston
1960s · music Motown Records — Sleeve Typography
Type: Hobo
1970s · television Saturday Night Live — Title Bumper
Type: Friz Quadrata
1980s · tech Macintosh — 1984 'Hello' Poster
Type: Chicago
1970s · games Atari — 1972 Fuji Logo
Type: Harry
1970s · music Sex Pistols — Never Mind the Bollocks
Type: Ransom Note
1990s · television Twin Peaks — 1990 Pilot Titles
Type: Bodoni Poster
1980s · film E.T. — 1982 Poster
Type: Pump Triline
1970s · film Dazed and Confused — 1993 Title Card
Type: Cooper Black
1970s · branding Polaroid — Rainbow Spectrum
Type: Polaroid Sans
1950s · travel Pan Am — 1955 Globe Mark
Type: Helvetica
1950s · science NASA — 1959 'Meatball' Insignia
Type: Custom
1980s · music Public Enemy — 'It Takes a Nation'
Type: Stencil
1990s · film The Big Lebowski — 1998 Title Card
Type: Hobo
1960s · television BBC Test Card F
Type: Gill Sans
1980s · music New Order — Power, Corruption & Lies
Type: Futura
1970s · film Taxi Driver — 1976 Poster
Type: Compacta Bold
1980s · games Super Mario Bros. — 1985 NES Box
Type: Italic Outline
1950s · music Fender Stratocaster — Headstock
Type: Spaghetti Logo
1980s · television HBO — 1980s Feature Presentation
Type: Custom
1900s · editorial National Geographic — Yellow Frame
Type: Engravers Roman
1950s · editorial Playboy — Bunny Mark
Type: Playbill
1920s · editorial The New Yorker — Irvin Cover Lettering
Type: Irvin
1930s · editorial Penguin Classics — 1935 Tri-band
Type: Gill Sans
1970s · branding Vans — 'Off the Wall' Wordmark
Type: Custom Brush
2000s · television The Office (US) — 2005 Title Sequence
Type: Helvetica
1980s · music Prince — Purple Rain
Type: Custom Script
1950s · film Anatomy of a Murder — 1959 Poster
Type: News Gothic
1960s · product Olivetti Valentine — 1965 Typewriter
Type: Helvetica
1980s · branding Swatch — 1983 Launch Campaign
Type: Frankfurter