About Cherish
Cherish arrived during the 2020s, drawn by Robert Leuschke and released as a libre open-source family. It ships with 1 weight or styles, which is a tight, single-purpose package. Like the best handwriting typefaces, it doesn't try to be invisible.
A handwriting face — descended from a real or imagined human hand. Handwriting fonts trade machine precision for warmth and intimacy, and they thrive in invitations, packaging, signage, and editorial flourishes that need a human pulse. Cherish sits squarely in that tradition. The mark of a successful display face is recognizability — a Handwriting type either has a face you remember or it doesn't, and the question is settled in the first three letters you set in it.
Where does Cherish earn its keep? Designers most often reach for it in these contexts:
- Wedding stationery, save-the-dates, menus, and place cards.
- Cosmetic packaging that wants to feel authored rather than manufactured.
- Greeting cards, journals, and stationery brands.
- Children's books and educational illustration.
- Restaurant menus and chalkboard-style signage.
- Signage for boutiques, florists, and small-batch makers.
- Personal portfolios for illustrators, photographers, and writers.
Pair Cherish with a structured neutral sans like Work Sans, Manrope, or Inter. The handwriting carries the personality; the sans carries the information. Avoid pairing handwriting with another handwriting, and avoid using the script for anything longer than a short headline or pull quote.
Technically, Cherish is supplied with a single weight. The single weight is a constraint worth respecting — pair it with a structured neutral text face rather than try to push it into roles it wasn't drawn for. Provided by Robert Leuschke, it is part of an open ecosystem of free display typography that designers can pull into client work, side projects, and editorial experiments without the licensing friction that defined typeface acquisition before the web font era.
If you're building an identity around vintage or retro display lettering, treat Cherish the way you'd treat a piece of vintage clothing: it's a powerful single statement, not a uniform. Set it large. Give it air. Resist the temptation to italicize, condense, or otherwise modify it digitally — display faces are drawn to be used at a specific size and color, and forcing them into faux styles is the surest way to make them look cheap.
Live specimen at multiple sizes
Suggested use cases
- Wedding stationery, save-the-dates, menus, and place cards.
- Cosmetic packaging that wants to feel authored rather than manufactured.
- Greeting cards, journals, and stationery brands.
- Children's books and educational illustration.
- Restaurant menus and chalkboard-style signage.
- Signage for boutiques, florists, and small-batch makers.
- Personal portfolios for illustrators, photographers, and writers.
Pairing advice
Pair Cherish with a structured neutral sans like Work Sans, Manrope, or Inter. The handwriting carries the personality; the sans carries the information. Avoid pairing handwriting with another handwriting, and avoid using the script for anything longer than a short headline or pull quote.